MY DESIGN PROCESS
My design process is shaped by my values, my professional inspirations as well as my experience as a designer. My design process is not always linear and tidy due to the nature of being user-centered. While different projects have different needs, my design process share the same 4 major phases:
1. DESIGN RESEARCH 💻
Define the problem.
User Research (interviews, surveys) to identify users' goals and pain points.
Personas, Competitive Analysis.
2. PROJECT SCOPE & DIRECTION 🔎
Design assumptions and methodologies are defined.
Create user scenarios to identify users' motivations and behavioural patterns.
Analyze pain points to implement features or define visual hierarchy in phase 3.
Affinity Diagram, Experience Map, Empathy Map, User Journey, Mental Model.
3. WIREFRAMING 🪜
Design the right level of fidelity for user testing.
Sketching in software such as Figma or Adobe XD.
Animating with After Effects or Framer.
Low-fidelity mockups and high-fidelity prototype.
4. TESTING & ITERATING 🔄
Design assumptions are validated/invalidated.
Regular testing on user to get feedback for future steps to take.
Continuous iteration of mockups/prototype until user and business needs are met.